Four arguments to end television for good

Jerry Mander was a prominent figure in the history of activism and advertising.

Born on May 1, 1936, in New York, he grew up in Yonkers and graduated in Economics from the Wharton School of the University of Pennsylvania and in International Economics from Columbia University.

He began his advertising career in Newark, New Jersey, but moved to San Francisco in 1960, where he excelled as an advertising executive, joining in 

1966 Howard Gossage's advertising agency, Freeman, Mander & Gossage - where he created innovative campaigns for the Sierra Club and Planned Parenthood, being widely recognized for an advertising campaign that helped prevent the construction of a dam in the Grand Canyon.

Mander was one of the founders of the International Forum on Globalization and wrote several books, including "Four Arguments for the Abolition of Television" and "70 Ads to Save the World. He died on April 11, 2023, in Kukuihaele, Hawaii, after a long battle with a terminal illness.